Claremont Rug Company website redesign
Website Summary: Redevelopment of the Claremont Rugs website to better cater to the customers of their niche antique rugs market and help drive business and sales by the implementation of a high resolution and dynamic rug image gallery.
Date: September 2009
Expertise provided: Production Management, Project Management, Client consulting, Website and Application development
Technology used: ASP.NET 3.5, SQL Server 2005, Web Services, AJAX, ASP.NET MVC, XHTML, Google Adwords, Custom CMS.
Other technology used: Flash.
Website Details: The project included a full rebuild of their website and a brand new custom CMS to manage their extensive catalogue of rugs. Using the latest technology, many improved features were introduced such as membership system, wish lists, high resolution imagery, a streamlined, modern look and feel, improved usability, targeted Google ad-words campaigns, ultimately to provide a much superior and compelling online shopping experience.
Features: Dynamic Flash AS3 communicating via web services with a .NET / SQL Server backend, including membership services, custom wish lists and private galleries. The website gallery is controlled by a custom CMS with drag-and-drop management, AJAX searching, and the ASP.NET MVC framework.
Employer: This website for Claremont Rugs was built whilst working for Lightmaker Vancouver.
Tagged under: .NET, ASP.NET, C#, Content Strategy, CSS, Custom CMS, Flash, Google Adwords, Image optimisation, Production Management, Project Management, SQL Server, User Centred Design, Webservices, XHTML, XML