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Posts Tagged ‘User Experience (UX)’

UX is money

User Experience (UX) is money – it’s as simple as that. Be in it, or you will lose out –¬†one way or another.

In the current ‘Age of the Customer‘, UX can have an impact on virtually every part of your business – and if you don’t adapt, you risk getting left behind – and perhaps worse – not even satisfying your customers.

UX, done correctly, should impact all of the following money-related aspects of your business :

  • Customer Experience (CX) (of your company, and it’s services/products)
  • Customer satisfaction
  • Business strategy
  • Brand loyalty
  • Identifying innovation and new business opportunities
  • Product and service differentiation
  • Product and service design
  • Product development (as UX helps you identify the best options to be developed for your budget)
  • User interfaces – UX improves usability, usefulness and visual design, which in turns increases user satisfaction and loyalty.

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